Want more coming in? Send out more!

by Leo on October 20, 2015


I heard a great concept the other day…

“If you want more coming in… you’ve got to increase what’s going out.”

One author I’ve read calls it sending out “ships”.

Remember that saying… “my ship has come in?”

That’s what merchants/investors of olde would say when the empty ship they sent out came back filled with treasure.

In the case of money, if you want more coming in and you have a job, you’d have to put out more resumes.

If you’re a window washer you’ve got to put out more flyers.

If you’re a Mary Kay lady you’ve got to put out more samples.

You’ve seen those people in grocery stores handing out samples of meats or cheeses or whatever?

That’s because the manufacturers know the more samples they put out, the more sales they’ll make.

So, the question for you is…if you want more money coming in, what can you put out?

What skills do you have?

What services can you offer?

How do you get the word out about that inexpensively?

Craigslist is an option in the US.

If you want to sell your stuff around the house, Facebook has local groups for just that purpose.

Search FB for “your town garage sale or yard sale”

If you make crafts by hand Amazon will now sell your stuff for you.

Things  happen because of CONSISTENT action.

Start sending out your “ships” today!


Risk Small But Often…

by Leo on March 8, 2015

In Tony Robbins latest book he introduced me
to the phrase “asymmetric risk/reward”.

It’s a fancy way of saying “risk a little to make a lot”…
risk $1 to make $5.  You can be wrong four times out
of five and not lose money.

In a book I was reading Thursday I noticed the
advice… “risk small but often”….same sort of thing.

That got me thinking about how that advice could
be applied to making extra money.

If you want to buy a McDonald’s franchise it will
cost you at least one million dollars before you
make one penny.

That’s a big risk you probably can’t take that often!

What if instead, the risk you take is sending a letter?

Postage + printing the letter on your home printer +
an envelope and you’re looking at maybe 75 cents.

What if the offer you make in that letter earns you
a profit of $100?

That means you can send 100 letters costing a total
of $75 and all you need is 1 person to take you
up on your offer and you’ve got a winner.

You can fail 99 times out of 100 and still make a profit.

Make an “offer they can’t refuse” and you’ll get
1-5 of those 100 people to say yes.

You don’t have to send those letters all at once…
you can spread it out over a few weeks if money
is tight,

You can eliminate the cost altogether by sending
emails instead of letters.

So the question is…do you have a product or
service that you can sell for at least $100?

And then… can you easily identify 100 prospects
who could use your products or services?

Get to it!









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